SIMONE GRAY

I’m an LA-based brand and social media strategist with a background in SEO, email, direct response, brand, social, marketing, and PR copywriting. I’ve worked in fashion and beauty marketing over the last 15 years developing the brand voice and social content for notable companies including For Love & Lemons, Oh Polly, REVOLVE, A24, Lunya, Beautycounter, Nasty Gal, GAP, and IGK.

SOCIAL SHOOTS

CREATIVE DIRECTION & SOCIAL ROLLOUT

THE PROCESS: Campaigns cannot support every marketing message needed for the season. To remedy this, I would develop and lead social shoots for micro-stories that we used for emails, ads, and social content including copy concept and execution.

“LITTLE LOVES” SERIES

CONCEPT & CREATIVE DIRECTION

THE PROCESS: I developed the Little Loves series as a supporting micro-story for FL&L lingerie campaigns. The goal was to feature the collections in an in-home setting with influencer-produced images and interviews.

COPY

SITE, ADS, EMAILS

THE PROCESS: after the campaign is handed off to me, I create and write the seasonal marketing concept and copy for the site, emails, ads, and social.